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Pay Per Click Bid Management Strategies

Pay Per Click Bid Management Strategies

PPC (pay per click) bid management begins with identifying the maximum CPC (cost per click) you're willing to pay for a given keyword phrase....

How Can Good PPC Managers Become Great PPC Managers?

What are the differences between good PPC managers and great PPC managers? These are some characteristics that elevate a PPC manger from good to...

SEO in 2014: How to Prepare for Google’s 2014 Algorithm Updates

It has been an incredibly eventful year in terms of updates from Google. Major 2013 changes included further releases of Penguin and Panda, Hummingbird...
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